HA9: Task 3 - Primary Research
Too establish an audience for GTA: V I would first need to devise some questions too ask a demographic on what they think of GTA so there would need to be qualitative, quantitative, and an audience profile before I could personally define an audience for GTA by gathering Primary research common forms of primary research include interviews, one to ones or questionnaires.
Quantitative
The quantitive research I will produce will be a series of yes or no questions to define statistics on the target audience for GTA: V. I believe these figures will come in useful to understand what a certain age group or gender like about GTA as opposed to another.
Qualitative
The Qualitative research will most likely be why a specific demographic like GTA so for instance I would ask open ended questions to understand what they actually like about GTA as apposed to a yes or no whether they enjoy it. The questions I will be asking my audience are closed end first so for instance "Do you enjoy the story missions within GTA: V?" or perhaps "Do you enjoy the multiplayer aspect of GTA: V?".
Picture source: https://themarketingdirectors.files.wordpress.com/2011/04/qualitative_vs-_quantitative_research.jpg
Audience Profiling

No comments:
Post a Comment